Innovative thinking- We broke with a number of traditions when we decided this spring to place a substantial order with our factory for a specific model in our redesigned scrubber/dryer range, says Michael Fenger.
- In the light of the current unfavourable investment climate our strategy was to resort to untraditional means in an effort to fill the need that logically had to exist after a period of standstill.
The campaign strategy was to offer the dealers a specific model in the scrubber/dryer range at a price allowing them to sell the machines to their customers at a very good price.
Our philosophy was that if our offer was attractive enough, both we and our dealers would earn more than we would in a normal situation.
