Newspaper ad boosts sales - continued- Personally, I am in no doubt that the campaign's success was a result of our unconventional marketing strategy, combined to a large extent with our improved business systems. These systems are now so efficient that we can afford to pursue a more aggressive price policy. For a company like Nilfisk-Advance, which has traditionally been at the top end of the price scale, this is an exciting new development, says Michael Fenger.
During a number of years Nilfisk-Advance has focused on redesigning existing and developing new products in accordance with the concept that production costs are to be minimized and quality and logistics systems optimized. By doing this Nilfisk-Advance can meet future competitetive demands.
