Completing the picture - throughout NKT Cables"The idea of profiling ourselves as a piece in a jigsaw is one that we have also taken a stage further," says Peter Wennevold.
The piece of jigsaw, the text 'completing the picture', and the colours used in the advertisement series will also figure in other media used to profile the nkt cables company.
For example, the piece of jigsaw will shortly appear on nkt cables' stationery, brochures and posters and in the company's online productions.
"This method of profiling ourselves, the idea for which came from nkt cables Denmark, has subsequently also become mandatory in our sister companies in Germany, Poland, Czech Republic and China," says Peter Wennevold. "And during the coming year we plan to implement a uniform and easily recognisable graphical profile for the whole of the nkt cables Group. Our basic thinking is that if nkt cables is to be known for its unique products and positive qualities we must also make ourselves visible to those we will be working with," says Peter Wennevold.
Read more about nkt cables Denmark at www.nktcables.dk
Read about the nkt cables Group at www.nktcables.com
