The market has matured“Over the years the market has also matured, and factories, offices, hotels, airports and public buildings have adopted US and European cleaning standards. This is a crucial factor for increased sales of cleaning equipment to the market segment addressed by our ‘high-end’ products. For example, Chinese industrial companies wish to show that they can match the established competitors by offering a high cleaning standard. In a context like this, where cleanliness is imperative, simply using a mop is no longer sufficient,” underlines Jørgen Jensen.
In China, Viper and Nilfisk-Advance are both established names in professional cleaning circles. The growth rate in high-end professional floor care solutions is 15-20% and exceeds the growth rate for China’s gross national product, which is around 10%.
