An ambitious winner strategy Published 14 April 2008
Nilfisk-Advance USA:
Nilfisk-Advance is well on its way to realising its ambitions of becoming the ‘world champion’ supplier of professional cleaning solutions.
Today, some branches of cleaning are far removed from the age of the bucket, soap and scrubbing brush era and more closely resemble a science. Professional cleaning is performed using high-tech equipment that must be capable of processing large areas - indoors and outdoors - efficiently and economically. The pace of development in the cleaning segment is swift and the competition is fierce.
“We aim to be the No.1. supplier in our industry, and we are on our way to achieving that ambition because we supply the most efficient and cost-effective cleaning solutions,” points out Christian Cornelius-Knudsen, who is in charge of Nilfisk-Advance’s American business operations and therefore has greater insight than most into professional cleaning and the market for professional cleaning equipment.
Christian Cornelius-Knudsen is the prime mover behind Nilfisk-Advance’s strategy in the United States, which as in other markets builds on organic growth and strategic acquisitions. During his years with the company he has seen how cleaning companies with potential can flourish with the support of a professional business group capable of investing in R&D, strengthening management and providing access to global sales and marketing.
Photos of Nilfisk-Advance’s american products
